Guided CX Insights

If you’re a business owner or manager, then you likely already know why great customer service is imperative to the success of your business.

We’ve all been stuck on the end of a support call after a thirty minute on-hold wait, only to be met with a less-than-enthusiastic retail customer service employee. This sort of experience doesn’t make us feel great as customers and it certainly won’t drive us to call back in the future.

Customer experience trends change from year to year.

There’s no doubt that Customer Support is a noble profession. The entire goal of SaaS Customer Support is helping people be successful, teaching them new skills, and solving their problems. When confused customers reach out with problems they can’t figure out, it feels great to turn things around and send them back with a smile.

Remember 5-6 years ago when having a great mobile customer experience was optional? Yeah, us too. These days, a mobile experience that’s polished, intuitive, and customer-minded is essentially the bare minimum.

On Friday Zendesk announced its most recent partner integrations as part of their Apps Marketplace, which we’re proud to say includes our fully integrated Panorama visual engagement solution, including co-browse, and screen sharing services.

With the holiday season upon us, I felt it was fitting to reflect on the past year at Glance Networks. As we sat at our annual company holiday party, I looked around the table at all the great people who have contributed to our success, and a revelation came to me. Groups of two and three people engaging in conversation, sharing pictures on their phones, learning about each other…having experiences that create warm and lasting relationships. A perfect encapsulation of the engagement and relationship building that our team has strived to support throughout 2016.

Today’s SaaS startups face so many challenges. It takes more than hard work to get a business going. Luck plays a role. Restless days. Sleepless nights. Stressful meetings. Nervous pitches.

Business leaders are using visual engagement solutions like cobrowse, screen share, and agent video to bring sales, support, marketing, and customer experience to the next level. When customers and agents can work online together, sharing a view as if they were sitting side by side, customer experience immediately soars. Business can create stronger, deeper customer relationships with the click of a button.