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Guided CX Insights
Track trends, get tips, and explore new ideas in Guided CX.

How to align AI and human expertise for exceptional CX
Artificial intelligence is reshaping how businesses interact with customers — but let’s be honest, AI alone isn’t the magic bullet for customer experience. The best results happen when AI and human expertise work together. AI can automate repetitive tasks, provide insights, and boost efficiency, but it’s the human touch that builds trust and lasting relationships. So how do you strike the right balance? That’s where the AI + Human Maturity Model™ for Customer Experience comes in. This model is a practical guide for businesses looking to assess where they are today, where they can go next, and how to structure their teams to get the most out of AI and human collaboration.
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Customer Service
All I Ever Needed to Know I Learned in Customer Service
A company’s brand is a promise. Behind that promise are the people who are working to deliver on it every day through personal relationships with customers.
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Customer Service
Customer Service: 4 Ways to Reduce Effort
As more business moves to the online world, it becomes challenging to differentiate yourself from others. One critical way to do so is by making it clear that you are a customer service oriented organization. After all, 58% of online customers will spend more on companies that provide excellent customer service.
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Customer Service
Chat + Cobrowse: In-Person Experiences For Retail Mobile Customers
This guest post was written by David Lowy, Vice President Product Management at Moxie, which provides solutions for companies to anticipate intent, connect in real-time and engage with customers to increase total customer value.
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Customer Service
3 Reasons to Lengthen Your Healthcare Customer Service Calls
The phone still rules when it comes to complex customer service questions and problems. In fact, 46% of customers prefer to get support on complicated issues via phone.
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SaaS
Salesforce
Using Context in SaaS for Better Customer Service
This guest post was written by Rina Henderson, a seasoned UX Designer and Developer at CodeScience.
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Customer Service
Keeping the Human in Customer Service
This guest post is written by Al Hopper – marketing, customer service, and social media expert, named as one of the Top 100 Most Social Customer Service Pros on Twitter in 2013 in the Huffington Post and a Top 50 Contact Center Thought Leader in 2014 by ICMI.
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Customer Service
Bring Sunshine to Your Customers Through Great Customer Service
When the sun is shining, it’s hard to stay upset. Except if a new purchase isn’t working the way it’s supposed to. Or if software is experiencing a glitch. Or if customers don’t understand how to use the new solution they spent all that money on. Or if your customers have billing questions. That’s when you need to up your customer service game.
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Customer Service
3 Words Good Customer Service Agents Never Say
This guest post was written by Elise Keith, co-founder of Lucid Meetings, a complete online system for running business meetings with your team and clients.
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Customer Service
Why is the Service in Customer Service Failing?
There’s no denying that customer service can play a huge role in differentiating online businesses. Even with all the self-service options available, Forrester has discovered that 45% of buyers require person-to-person contact.