Guided CX Insights

Using a one-size-fits-all approach to metrics is like trying to fit a square peg into a round hole. Every organization is unique, with distinct goals, customer expectations, and operational challenges. So why should your metrics be any different? Traditional metrics like Average Handle Time (AHT) have their place, but they don’t always capture the full picture. As customer needs evolve and businesses prioritize different aspects of the customer experience, the focus is shifting toward measuring what truly matters for your organization and your customers.

This holiday season, let’s deck the halls with CX cheer! Welcome to the 12 Days of CXmas, where we unwrap 12 unique benefits, features, or insights that Glance brings to customer experience. Ready for a festive journey that combines joy, innovation, and effortless CX? Warm up your vocal cords and let’s get started!

There’s a new standard in customer interactions. Customers expect more than just service - they expect seamless, thoughtful interactions that adapt to their needs. Soon the distinction between digital and physical touch points will blur entirely, giving rise to hybrid experiences: the integration of digital efficiency with human empathy. These experiences are now the gold standard in customer interactions.

Trust has emerged as the foundation of exceptional customer experiences (CX). Transparency and empathy are vital for cultivating meaningful relationships between brands and customers. As consumers become increasingly discerning, businesses must prioritize clear communication, honesty, and human connection to earn and maintain trust. Here’s what that looks like in 2025 and beyond.

Predictive AI technology is not just a futuristic concept—it’s shaping and redefining customer experience (CX). Unlike reactive AI systems that respond to customer inquiries after they occur, predictive AI anticipates customer needs and addresses them proactively. By leveraging advanced data analytics, machine learning, and real-time processing, businesses can deliver a new level of service that’s personalized, efficient, and anticipatory.

Today’s customers expect businesses to provide help whenever and wherever they need it, whether they’re on their phone, chatting online, or browsing through a knowledge base. That’s where omnichannel customer service comes in.

A great online experience can make or break a business. As more customers interact with brands through websites, apps, and social media, having a strong digital customer experience (CX) strategy is essential. So, what exactly is digital customer experience, and how can you improve it to boost your business? Let’s break it down.

It’s spooky season! What’s one of the scariest things a company can do? Ghost their customers.

Empathy at scale In today’s automated world, customer experience (CX) can sometimes feel a bit impersonal. We’ve all had those moments where we’re talking to a bot or navigating through automated systems, only to end up feeling frustrated or unheard. That’s where empathy comes in—specifically, empathy at scale. Empathy is what makes interactions feel human, and in customer service, it's crucial for creating genuine connections. Forbes called empathy “the next business disruptor.” But when you're managing thousands or even millions of interactions, how do you deliver that empathy consistently? That’s where Guided CX comes into play. Guided CX usage has nearly tripled since 2020, as leading enterprises prioritize authentic, human experiences. By blending technology with human expertise, Guided CX makes sure that even digital interactions feel personal and meaningful.