Guided CX Insights

There were many themes that came up multiple times during Dreamforce 2015. Three that I found particularly prevalent and relevant to a broad audience were the critical importance of customer service in the digital world; the challenges and responsibility of being a mindful leader; and the future of technology as we dance into the connected world.

Salesforce’s Dreamforce 2015 was a mind-blowing event. From the high quality speakers to the spectacular performers to the new product revelations and beyond, it was amazing.

Here’s the introduction to Berkshire Hathaway Travel Protection’s LinkedIn profile, and it’s the truth:

Visual customer service. If you haven’t considered, maybe it’s time you changed that.

This guest post is written by Jeremy Watkin, Head of Quality at GoFCR.com and co-founder of CommunicateBetterBlog.com.

A company’s brand is a promise. Behind that promise are the people who are working to deliver on it every day through personal relationships with customers.

I am, of course, a big fan of the Glance blog when it comes to customer service advice. But far be it from me to think that we are the only ones out there.

As more business moves to the online world, it becomes challenging to differentiate yourself from others. One critical way to do so is by making it clear that you are a customer service oriented organization. After all, 58% of online customers will spend more on companies that provide excellent customer service.

This guest post was written by David Lowy, Vice President Product Management at Moxie, which provides solutions for companies to anticipate intent, connect in real-time and engage with customers to increase total customer value.