customer-service
Guided CX Insights
Track trends, get tips, and explore new ideas in Guided CX.

How to align AI and human expertise for exceptional CX
Artificial intelligence is reshaping how businesses interact with customers — but let’s be honest, AI alone isn’t the magic bullet for customer experience. The best results happen when AI and human expertise work together. AI can automate repetitive tasks, provide insights, and boost efficiency, but it’s the human touch that builds trust and lasting relationships. So how do you strike the right balance? That’s where the AI + Human Maturity Model™ for Customer Experience comes in. This model is a practical guide for businesses looking to assess where they are today, where they can go next, and how to structure their teams to get the most out of AI and human collaboration.
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Customer Service

Customer Service
What a Customer Effort Score Is All About
There’s no one ingredient to cultivating customer loyalty. But a lot of it comes down to a simple question: “How hard are you making them work for what they want?”
Customer Service

Customer Service
Empathy: the Heart of Digital CX
You don’t know much about the person visiting your website. With all of the hours we spend on market research — understanding customer needs and preferences and pain points — it’s easy to forget that. But inevitably, we only end up with a portrait of the people we want to engage with — and most of the time, that template rarely fits to the actual, unique individuals that are our customers. Why does this matter? Because that gap between customer persona and real person can be a big one. Companies that forget there’s a difference can end up selling to the persona and missing the biggest opportunity in digital: making the whole experience feel human. And succeeding there starts with empathy.
Customer Service

Customer Service
10 Ways to Exceed Expectations in Customer Service
Customers crave friendly, informed service. I know this, because I’ve worked the front lines in Glance Network’s customer service department. The relationship I have with our customers is of the highest importance to me, and we strive to provide excellent customer service that exceeds basic standards. That attitude is reflected in the rave reviews we’ve gotten from our customers in return.
Customer Service

Customer Service
Why Customer Centricity Delivers Great Customer Experiences
With everything going on over the last three years, you may have missed it—but the “digital customer experience” is now basically the entire customer experience. And that’s catching some companies off guard.
Video

Video
Customer Service
News
Financial Services
Article: How Embedded Video Advances Digital Engagement
Originally published in CRM Xchange By Tom Martin, CEO, Glance April 27, 2021
Video

Video
Customer Service
News
Financial Services
Article: Extending the Brand Experience Through Embedded Video — The Missing Imperative in Digital Engagement
Originally published in Customer Magazine By Tom Martin, CEO, Glance February 23, 2021
Customer Service

Customer Service
News
Financial Services
Article: Ensuring Customer Satisfaction with Visual Engagement
Originally published in No Jitter By Tom Martin, CEO, Glance September 14, 2020
Customer Service

Customer Service
News
Financial Services
Article: The advantages of open solutions in a ‘single stack’ world
Originally published in BAI Banking Strategies By Clyde Logue, VP of Product, Glance August 3, 2020
Digital Transformation

Digital Transformation
Customer Service
Financial Services
Digital Banking: The Surging Importance of CX
Digital banking has been around for decades, but it has never been hotter, and it has never been more critical to the success of financial services companies.