What’s one of the top ways to stand out from your competitors? A better product? Smarter employees? More money to spend?
Those are all good ways, but research from Forrester found a different way. According to their research, 80% of companies want to use customer service to differentiate themselves from their competition.
So, if companies want to differentiate themselves on customer service, what’s the best thing a company could do to provide exemplary service?
Interestingly enough, the best way to help customers is to focus on employees. How do we know? OneReach asked 63 industry influencers, including Glance Network’s own Vice President of Marketing Holly Chessman, the number one way to improve customer service. Answers varied, but the top answer was to improve the employee experience to improve your overall customer service.
Check out the rest of the influencers’ responses in the infographic below, and don’t forget to check out the full responses in the Customer Service report here (full disclosure: you have to fill out a form in order to access the full report).
Ready to add live customer service to your customer’s journey? Learn more about visual engagement today by downloading your free Aberdeen research paper: Visual Engagement: The ROI of Customer Experience Excellence.
Gigi Peccolo is the Content Manager for OneReach, a cloud communications platform that helps companies provide great customer service over voice and text message.
Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions based around integrated cobrowse, screen share, and one-way agent video. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »
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