Why every employee is in the customer experience business

About this talk

We all know that support staff are at the forefront of driving great customer experiences. But the one thing that customer-centric companies understand well is that great CX is not the job of customer-facing teams alone – everyone has an equal role to play.

This session will explore how all teams in your organization are in the “customer experience business,” and how driving such a culture forward is key to organizational success.

You’ll learn:

1. How different teams such as marketing, finance, and legal shape the customer experience
2. Real-life examples of the impact of non-customer facing teams on the end customer
3. How a company-wide commitment to CX improves customer loyalty.

Your customers don’t care about your organizational chart or which department handles what. They look at your company as a single entity, and expect that everyone — from the front-line customer service agent to the legal department to the custodial staff — is focused on making their experience remarkable.