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The heart of improving retail sales and your bottom line is providing amazing customer service. That’s what makes using visual engagement software absolutely critical.
Did you know that a company with outstanding customer service not only retains more customers, but is also preferred over their competitors? This is because when customers feel valued, appreciated, and important, they’re much more likely to do business with a company and return time and time again.
Strengthening customer relationships
How can a retail company increase their level of customer service? It all starts by strengthening customer relationships, both old and new, by driving sales and marketing efforts through visual means such as visual engagement software.
Many people are visual learners, so showing how something works naturally attracts them. For example, a company can use pictures to advertise a product, and because the customer can actually see the product, they’ll be more inclined to purchase it. It’s a proven way to attract customers to a business or product.
With new technology comes the need for a new strategy
It’s challenging to keep up with all the technological options available today. At the same time, those who invest wisely in solutions that increase personalization and conversation are those who attract more customers, especially with the new up-and-coming generation Z who are glued to phones and social media. Creating or updating a social media site is a great way to create and maintain great relationships with your customers. Marketing to customers visually takes your efforts to the next level.
The visual engagement software advantage
Visual engagement solutions are a great way to create and maintain long term relationships with customers. Studies have shown that while self-service goes far, many customers eventually need to talk with another human being. Combine that opportunity to humanize transactions with the ease of internet access, and you have yourself a great customer experience.
Having a visually-based marketing, sales, and customer service path has become an indispensible part of the overall business strategy. Businesses can use visual engagement software across the customer journey, from getting new customers to try their brands to assisting clients through when they have questions or issues.
Glance Networks offers products such as screen sharing and cobrowsing that allow a company representative to connect with customers on a visual basis. Using visual engagement solutions, agents can share an online view with customers. Together, they can walk through processes or websites, or order online or solve a complex issue.
When customers get an instant view of what’s happening, instructions and solutions are fixed more strongly in their minds, reducing the need for a second call and retaining their future loyalty.
In Retail, impressions are everything
In Retail, first impressions are everything. This goes double for building effective customer relationships. If your brand can consistently meet your customers’ expectations, they’ll trust you over time and spread the word about your good business practices via social media, bringing more customers to your business.
It’s becoming increasingly important to stand out from the retail crowd online, and that means that you need to get visual. To learn more about how you can use visual engagement software to beat your competitors at their own game read the free eBook: Do I Need Visual Engagement Software?
About Glance Networks
Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions based around integrated cobrowse, screen share, and one-way agent video. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »
